|
|
| Rethinking Referrals—Research-Based Approach to Attracting More Referrals(160921A_N) |
Course CPE: 1 hour
Field(s) of Study: Communications and Marketing–1 hr
Program Level: Overview
Prerequisites: None required. These overview programs may be appropriate for professionals at all organizational levels.
Advanced Preparation: None
Delivery Method: Self-Study |
Item
Number: 16PPMWDC0921A
Shipping Weight: 0lbs. 0oz. |
| Price:
$99.00 |
|
|
|
|
Recording Date: September 21, 2016
Presenter: Lee Frederiksen
Program Description:
The Hinge Research Institute and NACVA conducted a joint study on referrals and the results were surprising! Lee Frederiksen will give an overview of the research findings and analysis. He will then explain how these findings can be applied to financial services and accounting firms' efforts to get more business through referrals.
Mr. Frederiksen will share:
- Why good referrals go bad
- Why commonly held wisdom is not so wise
- Why reputations can be more important than relationships
- What are the biggest referral killers
- Five specific things you can do to increase the quantity and quality of referrals
After completing this webinar, attendees will be able to:
- Recognize how reputations and expertise drive referrals
- Identify five specific things they can do to increase referrals
- Identify key factors that negatively impact referrals
For more information regarding refund or concerns, please contact our offices at (800) 677-2009.
The Consultants’ Training Institute (CTI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. |
|
|
