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Social Media and Networking

CPE Credit

Program Type: Recorded Webinar (Audio, PPT Presentation)
Program Level: Overview
Prerequisites: None
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: One (1) Hour
Fields of Study: Marketing

Item Number: 16PPM0727
Shipping Weight: 0lbs. 0oz.

Price: $80.00

Program Description

Research shows that more and more networking is being done online. As the realms of traditional networking and social media converge, firms need to make themselves visible online. Implementing an expertise marketing program and using social media to disseminate that content is an increasingly important way for small firms to increase visibility. Done right, this powerful combination helps firms develop relationships, gain referrals, and build their reputations.

Learning Objectives

After completing this webinar, attendees will be able to:

- Recognize how social media and networking are converging
- Associate social media with a successful referral strategy
- Determine the appropriate social media and networking channels for your specific goals

Who Should Attend

Any member of a small financial services or accounting firm who is interested in marketing and growing the firm

Presenter(s)

Candis Roussel
As an account director, Ms. Roussel helps clients grow faster and become smarter marketers. She leads a team of researchers, marketing strategists, brand designers, writers, and integrated marketing experts—in an uncompromising quest to deliver exceptional results.

Ms. Roussel has held senior marketing roles in agency, corporate, and nonprofit settings. She has deep experience with professional services clients in the financial services, banking, legal, accounting, and management consulting industries. She is a proud graduate of Louisiana State University and a devoted Tigers fan.

Social Media and Networking

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