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Expertise-Based Marketing

 Expertise-Based Marketing
CPE Credit

Program Type: Recorded Webinar (Audio, PPT Presentation)
Program Level: Overview
Prerequisites: None
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: One (1) Hour
Fields of Study: Marketing
Item Number: 16PPM0726
Shipping Weight: 0lbs. 0oz.
Price: $80.00
Program Description

Small firms need to develop a strategy for setting themselves apart from the competition. Whether this strategy involves the use of digital or traditional marketing techniques, it’s imperative that buyers understand a firm’s area of expertise. Candis Roussel will explain how to identify issues and topics that demonstrate expertise and how to turn them into content. She will then present a model for sharing that expertise with new audiences.

Learning Objectives

After completing this webinar, attendees will be able to:

- Determine the issues and topics you should be - writing and speaking about
- Assess the best tools to use to raise the visibility of your expertise
- Identify a model for how to share your expertise

Who Should Attend

Any member of a small financial services or accounting firm who is interested in marketing and growing the firm


Candis Roussel
As an account director, Ms. Roussel helps clients grow faster and become smarter marketers. She leads a team of researchers, marketing strategists, brand designers, writers, and integrated marketing experts—in an uncompromising quest to deliver exceptional results.

Ms. Roussel has held senior marketing roles in agency, corporate, and nonprofit settings. She has deep experience with professional services clients in the financial services, banking, legal, accounting, and management consulting industries. She is a proud graduate of Louisiana State University and a devoted Tigers fan.