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| Expertise-Based Marketing (160726N) |
Course CPE: 1 hour
Field(s) of Study: Practice Management–1 hr
Program Level: Overview
Prerequisites: None required. These overview programs may be appropriate for professionals at all organizational levels.
Advanced Preparation: None
Delivery Method: Self-Study |
Item
Number: 16PPM0726
Shipping Weight: 0lbs. 0oz. |
| Price:
$99.00 |
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Recording Date: July 26, 2016
Presenter: Candis Roussel
Program Description:
Small firms need to develop a strategy for setting themselves apart from the competition. Whether this strategy involves the use of digital or traditional marketing techniques, it’s imperative that buyers understand a firm’s area of expertise. Candis Roussel will explain how to identify issues and topics that demonstrate expertise and how to turn them into content. She will then present a model for sharing that expertise with new audiences.
After completing this webinar, attendees will be able to:
- Determine the issues and topics you should be writing and speaking about.
- Select the best tools to use to raise the visibility of your expertise.
- Identify a model for how to share your expertise.
For more information regarding refund or concerns, please contact our offices at (800) 677-2009.
The Consultants’ Training Institute (CTI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
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