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Gaining an Advantage in a Changing Marketplace

 Gaining an Advantage in a Changing Marketplace
CPE Credit

Program Type: Recorded Webinar (Audio, PPT Presentation)
Program Level: Overview
Prerequisites: None
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: One (1) Hour
Fields of Study: Marketing
Item Number: 16PPM0725
Shipping Weight: 0lbs. 0oz.
Price: $80.00
Program Description

Hinge recently conducted research to learn how "micro firms"—firms with under $1m in revenue and less than 3 employees—market themselves. We compared the marketing strategies and techniques of high-growth micro firms to both average growth micro firms and larger high-growth firms. The research highlighted the ways in which these successful firms’ market approaches differ. Candis Roussel will explain these differences and what it means for small firm marketing strategies and techniques.

Learning Objectives

After completing this webinar, attendees will be able to:

- Differentiate between large firm and micro firm characteristics
- Identify which marketing strategies are effective for micro firms
- Explain which marketing techniques produce the greatest results

Who Should Attend

Any member of a small financial services or accounting firm who is interested in marketing and growing the firm


Candis Roussel
As an account director, Ms. Roussel helps clients grow faster and become smarter marketers. She leads a team of researchers, marketing strategists, brand designers, writers, and integrated marketing experts—in an uncompromising quest to deliver exceptional results.

Ms. Roussel has held senior marketing roles in agency, corporate, and nonprofit settings. She has deep experience with professional services clients in the financial services, banking, legal, accounting, and management consulting industries. She is a proud graduate of Louisiana State University and a devoted Tigers fan.