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| Gaining an Advantage in a Changing Marketplace(160725N) |
Course CPE: 1 hour
Field(s) of Study: Communications and Marketing–1 hr
Program Level: Overview
Prerequisites: None required. These overview programs may be appropriate for professionals at all organizational levels.
Advanced Preparation: None
Delivery Method: Self-Study |
Item
Number: 16PPM0725
Shipping Weight: 0lbs. 0oz. |
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$99.00 |
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Recording Date: July 25, 2016
Presenter: Candis Roussel
Program Description:
Hinge recently conducted research to learn how "micro firms"—firms with under $1m in revenue and less than 3 employees—market themselves. We compared the marketing strategies and techniques of high-growth micro firms to both average growth micro firms and larger high-growth firms. The research highlighted the ways in which these successful firms’ market approaches differ. Candis Roussel will explain these differences and what it means for small firm marketing strategies and techniques.
After completing this webinar, attendees will be able to:
- Differentiate between large firm and micro firm characteristics
- Identify which marketing strategies are effective for micro firms
- Determine and explain which marketing techniques produce the greatest results
For more information regarding refund or concerns, please contact our offices at (800) 677-2009.
The Consultants’ Training Institute (CTI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. |
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