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Developing a Marketing Plan

 Developing a Marketing Plan
CPE Credit

Program Type: Recorded Webinar (Audio, PPT Presentation)
Program Level: Overview
Prerequisites: None
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: None
Fields of Study: N/A
Item Number: 16PPM0505F
Shipping Weight: 0lbs. 0oz.
Price: $0.00
Program Description

What’s the best way to increase referrals and grow my practice? Which online and offline techniques should be included in a well-rounded referral marketing plan? Lee Frederiksen, PhD, will address these questions and provide actionable steps firms can take to develop a referral marketing plan that will help them realize growth.

Learning Objectives

After completing this webinar, attendees will be able to:

- Identify effective referral marketing techniques that fit their situation
- Plan how to best reach their target audience
- Assess their referral marketing efforts

Who Should Attend

All professionals who rely on referrals to help them grow their own book of business or their organization's overall business will benefit from this webinar


Lee Frederiksen, PhD
Mr. Lee Frederiksen is a rare combination of businessman and research scientist. An award-winning marketer, Visible Expert, and business strategist, he draws on his PhD in behavioral psychology and his own deep experience as CEO and entrepreneur to help firms achieve high growth and high profitability.

The author of six acclaimed books on marketing and business and the managing partner of Hinge, a marketing firm for the professional services industry, Mr. Frederiksen can be found serving up wisdom in his humorous, straightforward style at speaking engagements around the country.