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The Impact of the Changing Marketplace on Referrals

 The Impact of the Changing Marketplace on Referrals
CPE Credit

Program Type: Recorded Webinar (Audio, PPT Presentation)
Program Level: Overview
Prerequisites: None
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: None
Fields of Study: N/A
Item Number: 16PPM0502F
Shipping Weight: 0lbs. 0oz.
Price: $0.00
Program Description

Today’s purchasers of financial and accounting services do not use the same buying approach that was used 15, 10, or even five years ago. Online tools have become an integral part of our daily business lives, which even affects how buyers purchase services. Professionals and their firms must adjust to this changing marketplace and ensure that their online presence is robust and effective.

Learning Objectives

After completing this webinar, attendees will be able to:

- Explain specific trends among purchasers of financial and accounting services
- Identify key actions taken by prospects during the buying process
- List ways to effectively to position themselves and their firms online

Who Should Attend

All professionals who rely on referrals to help them grow their own book of business or their organization's overall business will benefit from this webinar


Lee Frederiksen, PhD
Mr. Lee Frederiksen is a rare combination of businessman and research scientist. An award-winning marketer, Visible Expert, and business strategist, he draws on his PhD in behavioral psychology and his own deep experience as CEO and entrepreneur to help firms achieve high growth and high profitability.

The author of six acclaimed books on marketing and business and the managing partner of Hinge, a marketing firm for the professional services industry, Mr. Frederiksen can be found serving up wisdom in his humorous, straightforward style at speaking engagements around the country.