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| The Impact of the Changing Marketplace on Referrals(160502N) |
Course CPE: 1 hour
Field(s) of Study: Communications and Marketing–1 hr
Program Level: Overview
Prerequisites: None required. These overview programs may be appropriate for professionals at all organizational levels.
Advanced Preparation: None
Delivery Method: Self-Study |
Item
Number: 16PPM0502
Shipping Weight: 0lbs. 0oz. |
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$99.00 |
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Recording Date: May 2, 2016
Presenter: Lee Frederiksen
Program Description:
Today’s purchasers of financial and accounting services do not use the same buying approach that was used 15, 10, or even five years ago. Online tools have become an integral part of our daily business lives, which even affects how buyers purchase services. Professionals and their firms must adjust to this changing marketplace and ensure that their online presence is robust and effective.
After completing this webinar, attendees will be able to:
- Identify specific trends among purchasers of financial and accounting services
- Identify key actions taken by prospects during the buying process
- Determine ways to effectively to position themselves and their firms online
For more information regarding refund or concerns, please contact our offices at (800) 677-2009.
The Consultants’ Training Institute (CTI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. |
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