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| How to Become a High Visibility Expert(1508_N) |
Course CPE: 1 hour
Field(s) of Study: Marketing–1 hr
Program Level: Overview
Prerequisites: None required. These overview programs may be appropriate for professionals at all organizational levels.
Advanced Preparation: None
Delivery Method: Self-Study |
Item
Number: 15PPMFTL08
Shipping Weight: 0lbs. 0oz. |
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$99.00 |
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Recording Date: December 8, 2015
Presenter: Lee Frederiksen
Program Description:
In today’s competitive marketplace, professional services firms are facing unique challenges. The single most powerful tool that a firm can have to overcome these hurdles is having a high visibility expert. These sought-after professionals command higher fees and attract more leads that are easier to close and result in better clients.
In a new study, Hinge Marketing researched over 1,000 clients of these high visibility experts and in-depth interviews with over 130 Visible Experts. In this presentation, Hinge Marketing Managing Partner, Lee Frederiksen, will share the results and findings to help you become or develop a Visible Expert within your firm. The presentation will cover:
- The circumstances under which buyers seek out high visibility expertise
- How buyers evaluate and select this expertise
- The benefits that a Visible Expert brings to practitioners, their colleagues, and their firms
- The essential steps to becoming or developing a Visible Expert, including the skills and tools required
- Three critical shortcuts that can get professionals on the fast track to becoming a high visibility expert
After completing this session, attendees will be able to:
- Identify what a Visible Expert is
- Identify why buyers seek high visibility expertise out and how they judge expertise
- Recognize the range of benefits that Visible Experts bring to themselves, their colleagues, and their firms
- Determine the steps to increasing the visibility of their expertise
For more information regarding refund or concerns, please contact our offices at (800) 677-2009.
The Consultants’ Training Institute (CTI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. |
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