|
Marketing Techniques: Lead Nurturing and Closing New Business(150828_N) |
Course CPE: 1 hour Field(s) of Study: Marketing–1 hr Program Level: Overview Prerequisites: None required. These overview programs may be appropriate for professionals at all organizational levels. Advanced Preparation: None Delivery Method: Self-Study |
Item
Number: 15PPM0828
Shipping Weight: 0lbs. 0oz. |
Price:
$99.00 |
|
|
Recording Date: August 28, 2015
Presenter: Lee Frederiksen
Program Description:
In order to cultivate new business, it’s necessary to build a strategy for nurturing leads from early-stage interest to closed deals. But this approach requires specific techniques tailored for buyers at every phase.
In this webinar, Hinge Managing Partner Lee Frederiksen will show participants how to guide leads through each stage of the buying process, so they can use their expertise and educational content to generate new business.
The webinar will cover:
- How to use e-mail marketing to nurture leads through the sales funnel - The right metrics to use in order to track the success of e-mail marketing campaigns - How to create and share “hard” offers
After completing this webinar, attendees will be able to:
- Identify techniques to nurture prospects through the buying process
- Select an e-mail marketing strategy to nurture leads
- Determine the success of their e-mail marketing campaigns
For more information regarding refund or concerns, please contact our offices at (800) 677-2009.
The Consultants’ Training Institute (CTI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. |
|
|