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| Marketing Techniques: Content Marketing and Thought Leadership(150827_N) |
Course CPE: 1 hour
Field(s) of Study: Marketing–1 hr
Program Level: Overview
Prerequisites: None required. These overview programs may be appropriate for professionals at all organizational levels.
Advanced Preparation: None
Delivery Method: Self-Study |
Item
Number: 15PPM0827
Shipping Weight: 0lbs. 0oz. |
| Price:
$99.00 |
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Recording Date: August 27, 2015
Presenter: Lee Frederiksen
Program Description:
Research on high-growth, high-profitability firms shows that sales winners regularly educate their prospects—while runners-up do not.
In the modern marketplace, education lies at the heart of successful marketing. But how can you leverage an educational approach successfully? In this webinar, Hinge Marketing Managing Partner Lee Frederiksen will discuss how attendees create content on issues that target audiences care about, while demonstrating their firms’ ability to help buyers address those problems.
The webinar will cover:
- How content like blog posts, articles, and videos can help attract prospects
- How to deepen engagement with more in-depth content like webinars, guides, and books
- Why content marketing is ideal for professional services
- How to make content marketing work for attendees’ firms or practices
Learning Objectives
After completing this webinar, attendees will be able to:
- Recognize the importance of content marketing for their practice or firm
- Identify how to use a mix of content formats to address prospects at each level of the sales funnel
- Determine why content marketing is ideal for professional services
For more information regarding refund or concerns, please contact our offices at (800) 677-2009.
The Consultants’ Training Institute (CTI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. |
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