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| Developing Your Overall Marketing Strategy(150824_N) |
Course CPE: 1 hour
Field(s) of Study: Marketing–1 hr
Program Level: Overview
Prerequisites: None required. These overview programs may be appropriate for professionals at all organizational levels.
Advanced Preparation: None
Delivery Method: Self-Study |
Item
Number: 15PPM0824
Shipping Weight: 0lbs. 0oz. |
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$99.00 |
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Recording Date: August 24, 2015
Presenter: Lee Frederiksen
Program Description:
In order to create a comprehensive marketing strategy today, professional services firms need to understand and coordinate a variety of moving parts–from marketplace research, to lead generation, to website and collateral development.
How can you craft a marketing strategy tailored to your needs and ensure that you cover all your bases? In this webinar, Hinge Marketing Managing Partner Lee Frederiksen will walk through the process from start to finish, drawing on research identifying the marketing strategies of high-growth firms.
The webinar will cover:
- How and when to conduct research
- How to identify target audiences
- How to understand the priorities of your target audiences
- How to develop your firm’s differentiators
After completing this webinar, attendees will be able to:
- Identify how high-growth firms market themselves differently
- Determine what is required to develop a well-differentiated brand
- Identify and develop an overall marketing strategy for their firm or practice
- Select research to perform that is pertinent to the target audiences
For more information regarding refund or concerns, please contact our offices at (800) 677-2009.
The Consultants’ Training Institute (CTI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. |
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