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Developing, Marketing, and Managing a Boutique Litigation Services Practice

Practice Management

 Developing, Marketing, and Managing a Boutique Litigation Services Practice
CPE Credit

Program Type: Recorded Webinar (Audio, PPT Presentation)
Program Level: Basic
Prerequisites: Previous training or experience with the fundamentals of accounting, finance, economics, and business writing.
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: One (1) Hour
Fields of Study: Administrative Practice (Consulting)
Item Number: 14PPM0423
Shipping Weight: 0lbs. 0oz.
Price: $80.00
Program Description

The webinar will share and discuss our experiences, successes, and failures as we built a very successful practice dedicated solely to the area of litigation and valuation services. We will provide numerous examples of marketing ideas that we have used and why they were—or were not—successful. We will discuss how we developed our partnership agreement, some of the unique parts of that agreement, and the quality control system we follow to ensure that our reports are consistent in wording and in quality. We will discuss our approach to developing staff and keeping them interested in this area of practice while they obtain the appropriate experience.

We will share our thoughts as to the positives and negatives of a boutique specialty practice and the characteristics and qualities an individual should possess before entering into such a specialized practice. We are not the "typical" CPA and will relate how our "soft" skills have contributed to our success. We will also discuss how we have used our specialized expertise (in our case, expert testimony skills) to advance our practice through development of a strong referral network.

Learning Objectives

After completing this webinar, attendees will be able to:

- Maintain good knowledge of the advantages and disadvantages of operating a small, specialized practice
- Possess good knowledge of marketing concepts as they apply to a specialized practice area
- Share innovative marketing ideas that they can use in their own practice
- Translate our experiences into their own specific practice

Who Should Attend

CPAs and other professionals that are interested in developing and operating in a boutique and/or specialized practice area should benefit from attendance


Larry Ellison, CPA, CVA, CFF
Mr. Larry Ellison is a partner with EllisonLiggett Litigation Consultants in Springfield, Missouri. EllisonLiggett is a boutique firm of CPAs that specializes in litigation services, including economic damages and business valuations as well as other litigation and expert testimony matters. Mr. Ellison has a BS degree in accounting from Missouri State University and a master's degree in accountancy from the University of Missouri-Columbia. He has been providing litigation services to attorneys for over 20 years.

EllisonLiggett performs economic damages calculations for attorneys in Missouri, Kansas, Illinois, and Arkansas—for both plaintiff and defense attorneys. Mr. Ellison and his partner, Brooke Liggett, have both been named experts in numerous small and large injury and death cases. Mr. Ellison has presented seminars on this subject to attorney and judicial groups, including the Missouri Bar Association and the Missouri State Attorney General's staff.

Brooke Liggett, CPA, CVA, MAFF
Ms. Brooke Liggett has achieved extensive business and consulting experience as a litigation consultant, auditor, small business consultant, and controller. Because her father was a prosecutor, she has a strong appreciation for the law and a passion for using her talents to provide sound financial information for litigation matters. She is proactive, understandable, believable, and an effective communicator.

Ms. Liggett has worked in "real world" business outside of economics and public accounting as a controller. She was responsible for all financial and litigation matters for six different closely held businesses across a range of industries including wholesale, retail, real estate, and convention planning. She has taught continuing education courses for attorneys and judges in topics including economic damages, business valuations, and other financial litigation matters.

In recognition of her impressive accomplishments, the Springfield Business Journal selected Ms. Liggett as one of its "40 Under 40" for 2006 and as one of Springfield's "Most Influential Women" for 2010.