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Allocating Goodwill: Learning to Trust the Multi-attribute Utility Model (MUM)

Financial Forensics

 Allocating Goodwill: Learning to Trust the Multi-attribute Utility Model (MUM)
CPE Credit

Program Type: Recorded Webinar (Audio, PPT Presentation)
Program Level: Basic
Prerequisites: Previous training or experience with the fundamentals of accounting, finance, economics, and business writing.
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: One (1) Hour
Fields of Study: Accounting
Item Number: 14PFF0214
Shipping Weight: 0lbs. 0oz.
Price: $80.00
Program Description

One of the biggest divorce-related issues facing valuation analysts is the allocation of goodwill. The issue is how to determine an allocation between these two types of goodwill in a systematic, defendable way. Mr. Seth Webber will demonstrate the Multi-Attribute Utility Model (MUM) as a practical, defendable approach to determining an allocation between professional and enterprise goodwill.

In addition, he will discuss various definitions of goodwill and how those definitions impact our ability to allocate goodwill. He will also discuss MUM's underlying assumptions. Mr. Webber will then walk through a case study including testing the sensitivity of the analysis to determine the impact on the allocation.

Learning Objectives

After completing this webinar, attendees will be able to:

- Explain the definitions and assumptions associated with the MUM framework
- Recognize how to analyze the industry and subject company using the MUM framework
- Determine an allocation of goodwill between professional and enterprise goodwill
- Develop a defendable opinion of goodwill allocation using the MUM framework

Who Should Attend

Valuation practitioners, attorneys practicing family law


Seth Webber, ASA, CBA, CVA, MBA
Mr. Seth Webber specializes in valuing privately held companies. Since joining BerryDunn in 2007, his practice has been focused on litigation, particularly family law, and valuations related to estate and gift issues. Mr. Webber was the conference co-chair for the 2012 Annual Consultants' Conference and was a member of the conference planning committees in 2009, 2010, and 2011.

Mr. Webber is a frequent speaker on various valuation-related topics throughout his home state. In 2013, Mr. Webber joined the Board of Governors for IBA. Mr. Webber has been designated as a Certified Business Appraiser (CBA) by the IBA, a Certified Valuation Analyst (CVA) by NACVA, and an Accredited Senior Appraiser (ASA) by the ASA.