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| Mayhem in the Marketplace—How to Reach Today's New Buyer (190606Q) |
Course CPE: 1 hour
Field(s) of Study: Communications and Marketing–1 hr
Program Level: Overview
Prerequisites: None required. These overview programs may be appropriate for professionals at all organizational levels.
Advanced Preparation: None
Delivery Method: QAS Self-Study |
Item
Number: 19PM0606MTM
Shipping Weight: 0lbs. 0oz. |
| Price:
$99.00 |
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Recording Date: June 6, 2019
Presenter: Dr. Lee Frederiksen
Program Description:
Dr. Lee Frederiksen has pioneered the field of research-driven marketing and has used his PhD behavioral psychology to help clients achieve high growth and profitability. In his course "Mayhem in the Marketplace—How to Reach Today's New Buyer, Dr. Frederiksen explores how the marketplace for professional services has changed over the course of the last decade. He explores how the market has changed and why it has changed over that time. Dr. Frederiksen then provides insight as what you as a service professional can do about these changes. Topics discussed include the Buyer's Journey, how the client's view on aspects of professional services has changed, the resources a buyer uses to research issues and service professionals, and success tips that will increase the success of the service professional in reaching and signing a client.
After completing this course, you will be able to:
- Recognize what the "Buyer Journey" is
- Identify the different stages of the Buyer Journey
- Recognize the importance of relevancy in professional services
- Differentiate between the different channels a buyer will use to address a business challenge
- Identify the ways a buyer will check out a service provider
For more information regarding refund or concerns, please contact our offices at (800) 677-2009.
The Consultants’ Training Institute (CTI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. |
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