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Future-proof Your Marketing—Winning in a Changing World(180620N)

Course CPE: 1 hour
Field(s) of Study: Communications and Marketing
Program Level: Overview
Prerequisites: None
Delivery Method: Self-Study
Advanced Preparation: None

Item Number: 18PM0620FPYM
Shipping Weight: 0lbs. 0oz.

Price: $99.00

Recording Date: June 20, 2018

Program Description

The presenter will address today’s changing marketplace and what firms are doing to survive, thrive, and position themselves for future success. This session will address topics such as automation, today's changing buyer behavior, and expectations of transparency. Attendees will learn what others are doing to offer more value in what is not automated; how the most profitable firms are utilizing continuous research to stay ahead of a rapidly evolving market; and how the online footprint being left needs to demonstrate value in all channels to avoid getting ruled out before an initial conversation.

Learning Objectives

After completing this webinar, attendees will be able to:

Identify specific threats to the future of the financial and accounting industry
Explain how the buyer of yesterday differs from the buyer of today and tomorrow
Recognize the importance of developing and maintaining a robust digital presence

Who Should Attend

CEOs, CPAs, attorneys, practitioners, consultants

Presenter(s):

Lee Frederiksen

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Future-proof Your Marketing—Winning in a Changing World(180620N)

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