| Secrets of High-Growth Financial Services Firms—Findings from Hinge’s 2017 Annual High-Growth Study
Program Type: Recorded Webinar(Audio, PPT Presentation)
Program Level: Intermediate
Prerequisites: Previous training or research on subject matter being taught.
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: One (1) Hour
Fields of Study: Communications and Marketing
Shipping Weight: 0lbs. 0oz.
Hinge’s Second Annual High Growth Study polled over 1000 professional services firms—including over 250 accounting industry firms. The results, which will be released in early 2017, will uncover the secrets behind what makes some professional service firms grow faster and realize more profitability than others. Lee Frederiksen will walk NACVA members through key findings that they can apply to their own business development and marketing efforts. The findings will address the professional services industry as a whole, as well as specific insights gleaned from the accounting industry, including:
- Which strategies work best
- How high-growth firms differentiate themselves
- What marketing techniques high-growth firms use
After completing this webinar, attendees will be able to:
- Identify trends in professional services marketing to develop an understanding of how their firms’ marketing efforts should evolve
- List effective techniques that their firms can implement as part of a goal to achieve growth
- Apply proven marketing strategies to their overall business development plan
Who Should Attend
Firm leadership including CEOs, CPAs, and practitioners in management or practice development roles
Lee Frederiksen is an award-winning marketer, Visible Expert!, and business strategist who helped pioneer the field of research-driven marketing. As the Managing Partner of Hinge, a marketing firm for the professional services industry, he draws on his Ph.D. in behavioral psychology and his CEO experience to help clients achieve high growth and profitability. Lee’s research on marketing and business growth has made him a recognized industry name, along with the six books he authored on the same topics. He been quoted in a number of mainstream publications, and he regularly speaks at major industry events around the country.