Visible Expertise Matters—First Quarter 2016
Grow and Retain Your Referral Base—Visible Expertise Matters
By Brien K. Jones
Chief Operations Officer and Executive Vice President, Business Development
Today’s valuation and financial forensics firms rely heavily on referrals to produce new leads and revenues. According to a new study by NACVA and Hinge Marketing, most firms could be getting far more referrals if they made a few changes to their marketing.
By speaking and writing frequently on topics of interest to your target audience, you can raise your industry profile and extend your reach into new markets. As more people recognize and trust your expertise, the more referrals you will receive.
NACVA, the juggernaut in publishing in the business valuation and financial forensics profession seeks authors for our esteemed publications. Contact the editors for details.
The Value Examiner® is an independent, professional development journal dedicated to the exploration of value and its ramifications for consultants. It is the singular source of timely, technical, in-depth articles written for consultants by practitioners and academics at the top of their respective fields. Each issue contains substantive, peer-reviewed articles, and has received the APEX Award for publication excellence in 2007, 2010, 2011, 2012, 2013, 2014, and 2015.
Senior Editor: Nancy McCarthy, NancyN1@NACVA.com
The National Litigation Consultants’ Review™ includes feature articles offering practical analysis of contemporary issues; frank discussions and insights into how financial issues must be presented and defended in the courtroom; and war stories, horror stories, and hilarious stories from expert witnesses, attorneys, and judges who have been there. It also offers practical “how to” information on using technical tools and web resources; independent, objective reviews of new litigation and business valuation publications and software; and analysis of efficiency tools, management ideas, and marketing tips specifically directed to the litigation support and financial issues practitioner.
Managing Editor: P. Dermot O'Neill, damages@comcast.net
The Journal of Forensic and Investigative Accounting is an open access journal that publishes creative and innovative studies employing research methodologies that logically and clearly identify, describe and illuminate important academic forensic accounting, fraud, and litigation services issues; tests and improves forensic accounting research skills, tools, and techniques; stimulates discussion and experimentation in instructional means, methods, and materials in the field of forensic accounting and research in general; exchanges of ideas and findings about developments related to instruction, learning, and curricular issues in forensic accounting and fraud education.
Senior Editor: D. Larry Crumbley, dcrumbl@lsu.edu
Associate Editor: Christine Crawford-Cheng, ccheng@lsu.edu
The QuickRead blog is a primary source for current news and information highlights in areas of interest to the financial forensics consultant, and of immediate use in your practice. Specific topics covered include: business and intangible asset valuation; litigation consulting and expert witnessing; healthcare consulting; mergers, acquisitions and exit planning; fraud risk management; forensic accounting; estate planning; and other related areas that we believe will be of interest.
Senior Editor: John DeRemigis, JohnD1@NACVA.com
Technical Content Editor: Roberto Castro, RobertoC1@NACVA.com
Make 2016 the year you bolster your brand as a subject matter expert!
