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  • Get Back to Basics to Mitigate the Chance of Bias Accusations—First Quarter 2024

Get Back to Basics to Mitigate the Chance of Bias Accusations—First Quarter 2024

NACVA Association News

Get Back to Basics to Mitigate the Chance of Bias Accusations
By Lorraine Barton CIRA, CVA, Advent Valuation Advisors Partner

In today’s fast-paced, pressure-filled, and dynamic work environment, it is imperative for valuation professionals to always keep the risk of being accused of bias top of mind and proactively, uncompromisingly embrace basic practices and principles to foster ethical, unbiased results.

Factors that can contribute to bias accusations are increasing and can be rooted in anything from the global economy and politics to psychology and technology. While business valuation processes must evolve to reflect current realities, the best approach to proactively mitigate the perception of bias can be found in the fundamentals; making it a worthwhile endeavor to periodically review the basics.

Business valuation is the process of determining a company's monetary worth by considering various factors, including financial statements, industry and market conditions, and comparable companies and transactions. These valuations are used in mergers and acquisitions, financial reporting, investment decision-making, and litigation. Valuation professionals use different methodologies—namely, the income, market, and asset-based approach—to estimate the fair market value of a business.

While entrenched in data and facts, ethics should also be embedded into the valuation process. Valuators must maintain independence and objectivity, mitigating influence by personal biases, conflicts of interest, or external pressures. They should adhere to established professional standards and guidelines. They must also be transparent about methodologies, assumptions, and information sources. Full disclosure of potential conflicts of interest or personal relationships that may affect the objectivity of a valuation is crucial.

In addition, valuation professionals are expected to possess the necessary education, experience, and expertise to conduct thorough research, analysis, and due diligence to ensure a reliable valuation.

Despite the best intentions and practices, accusations of bias can arise from various stakeholders, including clients, competitors, legal representatives, or regulators.

Bias may be asserted based on apparent subjectivity of assumptions about the future of a business. Stakeholders may accuse valuators of favoring optimistic or pessimistic assumptions, leading to biased outcomes.

Conflicts of interest can also lead to assertions of bias. If valuators have personal or financial interests in the outcome of a valuation, accusations of bias may arise. Full disclosure of any conflicts of interest is essential to maintain transparency and trust.

Lack of knowledge about the process behind business valuations can also lead to bias charges. Stakeholders who do not fully comprehend the valuation process may mistakenly perceive certain assessments as biased. Transparent communication and education about the valuation process can.

Bias accusations can have wide-ranging implications for valuation professionals, impacting their reputation and professional standing, and subjecting them to exorbitant levels of stress that take an emotional toll. However, fundamental practices and principles can help valuation professionals avoid and counter bias accusations.

Maintaining comprehensive records of the valuation process, methodologies employed, and the rationale behind key decisions can help demonstrate the objectivity and integrity of the valuation.

Engaging an independent third party to review a valuation provides an additional layer of credibility and objectivity.

Maintaining clear, ongoing communication throughout an engagement is paramount. Valuators should transparently communicate their methodologies, assumptions, and findings to stakeholders, ensuring they understand the rationale behind the valuation. Honest and open discussions can help alleviate concerns and build trust.

Finally, continuous professional development and ethical training can equip valuation professionals with the tools to minimize the chance of being accused of bias, while promoting professional confidence in navigating potential biases and handling accusations effectively.


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NACVA’s Certified Valuation Analyst® (CVA®) and Master Analyst in Financial Forensics® (MAFF®) designations are the only valuation and financial forensic credentials accredited by the National Commission for Certifying Agencies® (NCCA®), the accreditation body of the Institute for Credentialing Excellence™ (ICE™). The CVA designation is also accredited by the ANSI National Accreditation Board® (ANAB®).

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