CEO's Message—Second Quarter 2021 | Determine, Defend, and Maximize Company Value
Certified Valuation Analyst®
Determine, Defend, and Maximize Company Value®
Parnell Black, MBA, CPA, CVA
NACVA's Chief Executive OfficerParnell Black, MBA, CPA, CVA
In March of 2019, I announced a new subtitle for our CVA, or tagline (or maxim), intended to sum up for the business community what a CVA is qualified to do. That is:
Determine—Which is performing a business valuation.
Defend—Which is what CVA’s have to do when their value determination is for litigation or tax purposes, as they often are.
Maximize Company Value—Which is what our CVAs should be doing for their business clients, a service which has lasting significance, and a service for which our CVAs should aspire to.
Defend—Which is what CVA’s have to do when their value determination is for litigation or tax purposes, as they often are.
Maximize Company Value—Which is what our CVAs should be doing for their business clients, a service which has lasting significance, and a service for which our CVAs should aspire to.
Maximizing company value goes to the heart of what business valuation, in my mind, is really about. That is, using your knowledge of the drivers of company value to help guide businesses to their greatest value potential. (I have been saying this since 1992.) Shouldn’t this be what business consulting is all about? It is where the true fun begins, and it is where your greatest earning potential lies.
We want all of our CVA members to begin using this new tagline whenever/wherever you display your CVA—you have our permission:
We want all of our CVA members to begin using this new tagline whenever/wherever you display your CVA—you have our permission:
DETERMINE, DEFEND, AND MAXIMIZE COMPANY VALUE
Knowledge and Skill
NACVA is dead-set on helping members seize the opportunity in business consulting helping companies maximize their value. We started by introducing the slickest software I have seen in my career, known as CoreValue. Along with this, we rolled out with a two-day course titled, “Drive Growth: The Business Advisor Boot Camp” (available in a week-long webinar series) that will teach you how to use the software and get you started marketing/promoting value-building consulting services. What makes the software so great is, with a few company-relevant inputs, it lays out a roadmap for building value, prioritizing the steps where your advisory services will have the most immediate impact on value. Essentially, this roadmap is a two/three-year consulting plan and your ticket to a thriving practice. The software, using a market-based valuation tool, provides a Calculated Value showing where your client company’s value is positioned relative to others in the industry. It is also a benchmark from which you can measure the progress of your services over the years to show your client the impact your services have had on growing company value.
Network of Specialists—Pocket Experts
We recognize there are many facets to a business’ needs that require a wide range of expertise. Many of our NACVA consultants have built a cadre of advisors they refer to for different aspects of the consulting engagement. Those from mid- to large-firms typically refer in-house. The smaller firms and sole-practitioners build a circle of alliances with whom they refer. This is facilitated through a new platform known as Pocket Experts, giving members access to hundreds of specialists.
Advance Your Knowledge
But no matter how you slice it, the building blocks to maximizing company value center around the numbers, and that is NACVA’s members’ expertise. To truly support our members, we see it as our mission to develop in-depth training in areas of business consulting, and intend to continue our development this year and beyond. These new courses will address the action steps and plans you can take with your clients that will lead to a more profitable and more valuable business. If you can imagine, there are enough complexities within the realm of a business’ operations, with all its nuances, to create an entire college curriculum. What we intend in training development this year is just the beginning steps in an entire program in business consulting services. Our initial focus will be on the core areas where most all businesses faulter, and as you will see with Pocket Experts, we have given you a path you can take to surround yourself with a cadre of professionals to support you in building/expanding a thriving consulting practice focused on maximizing company value.
Sign-up Now
For more information, contact our Member/Client Services Department at (800) 677-2009 or go to https://www.nacva.com/. We do have free one-hour introductory webinars that are one way to learn more about the CoreValue software and Pocket Experts. Click here for a calendar of upcoming offerings.
Though NACVA Headquarters owns the trademark, you have our permission to use it freely.
Thank you,
Parnell Black, MBA, CPA, CVA
Chief Executive Officer, NACVA
