Marketing in an Apocalypse: Creating Success in Demanding Times

Friday, September 12, 2025 | 8:10–9:00 a.m. MT

Program Description

You'd be hard-pressed to find someone who isn't dealing with at least one catastrophic problem at any given time.

Catastrophes happen, and Armageddon is always upon us. Businesses must learn to be their very best at all times and become conditioned to win even when the sky is falling.

Learn how consumer behaviors have shifted and evolved. How digital consumers changed the prospecting landscape.

Develop an understanding of what works, what doesn't, and how to identify the perfect prospect and beat every competitor.

Your customers are using search, social, and emerging artificial intelligence platforms to find the very services you offer. Develop an outcome-focused mindset and learn exactly what is required to be found and chosen.

How You Will Benefit
After completing this course, attendees will be able to:

• Define what is required to win in an ever-changing, aggressive market segment
• Identify the perfect prospect and customer
• Create engaging and intriguing marketing messages that are designed to convert
• Determine exactly which platforms work for your business, which are more important than others, and what to focus on in an expanding digital marketing sector
• Analyze real-world examples of brands that have succeeded in aggressive and challenging industries

Delivery Method Group Internet-Based Program Level Basic Advanced Preparation None Prerequisites None   Communications and Marketing 1 Total CPE Hours   1

For NASBA sponsorship information, including refund, complaint, and/or program cancelation policies, click here.