| Using Social Media to Build Your Practice
Program Type: Recorded Webinar(Audio, PPT)
Program Level: Update
Prerequisites: Participants need a background in the subject area and desire to keep current.
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: Two (2) Hours
Fields of Study: Computer Software & Applications
Shipping Weight: 0lbs. 0oz.
After ten years of practicing out of a home office in Philadelphia, the presenter now lives, works, and travels full time in a RV. How does he market and sell his services? Social media.
Now you don’t have to live in an RV to take advantage of social media. But it is fast becoming the best way for BVFLS professionals to build prospect relationships in a business environment where geography and time zone barriers have fallen. And just like in face-to-face marketing, personal connection is the key to landing new work when using social media: to succeed, your interactions must convey your expertise, credibility, and a hint of personality. Join this session if you want to arm yourself with the “secret sauce” of social media marketing that can jumpstart, or expand, your BVFLS practice on platforms like LinkedIn, Google+, and Twitter.
After completing this webinar, attendees will be able to:
- Identify the buyers’ selection process for experts like us
- Present the case for using online marketing in your firm
- Discover the best social media platforms for BVFLS professionals
- Utilize LinkedIn effectively
Who Should Attend
Business valuation practitioners
Rod Burkert, MBA, CPA, ABV, CVA
Rod Burkert is president of Burkert Valuation Advisors, LLC (burkertvaluation.com). His engagements focus on income/gift/estate situations, value benchmarking for exit planning, partner/shareholder disputes, and commercial damage/economic loss matters. He also provides independent report review and project consulting services to assist fellow practitioners with their assignments.
Mr. Burkert recently co-founded Practice Builder Academy (practicebuilderacademy.com), a 12-month mentoring program that teaches proven strategies to BVFLS professionals who want to build their practices and re-design their lives. Mr. Burkert is a long-time instructor for NACVA's Consultants’ Training Institute, is a past member of NACVA's Education Quality Assurance Board, and is a past and current member of NACVA’s Executive Advisory Board.
Mr. Burkert has leveraged social media to build a mobile consulting practice, allowing him to travel full time in an RV throughout the United States and Canada with his wife and their two dogs.