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Marketing Techniques: Lead Nurturing and Closing New Business

 Marketing Techniques: Lead Nurturing and Closing New Business
CPE Credit

Program Type: Recorded Webinar (Audio, PPT Presentation)
Program Level: Overview
Prerequisites: None
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: None
Fields of Study: N/A
Item Number: 15PPM0828F
Shipping Weight: 0lbs. 0oz.
Price: $0.00
Program Description

In order to cultivate new business, it’s necessary to build a strategy for nurturing leads from early-stage interest to closed deals. But this approach requires specific techniques tailored for buyers at every phase.

In this webinar, Hinge Managing Partner Lee Frederiksen will show participants how to guide leads through each stage of the buying process, so they can use their expertise and educational content to generate new business.

The webinar will cover:

- How to use e-mail marketing to nurture leads through the sales funnel
- The right metrics to use in order to track the success of e-mail marketing campaigns
- How to create and share “hard” offers

Learning Objectives

After completing this webinar, attendees will be able to:

- Utilize techniques to nurture prospects through the buying process
- Develop an e-mail marketing strategy to nurture leads
- Measure the success of their e-mail marketing campaigns

Who Should Attend

Practitioners involved in business development or have the desire to develop new business for their practice or firm


Lee Frederiksen, PhD
Mr. Lee Frederiksen is an award-winning marketer, Visible ExpertSM, and business strategist who helped pioneer the field of research-driven marketing. As the Managing Partner of Hinge, a marketing firm for the professional services industry, he draws on his Ph.D. and his CEO experience to help clients achieve high growth and profitability.

Mr. Frederiksen's research on marketing and business growth has made him a recognized industry name, along with the six books he authored on the same topics. He been quoted in a number of main- stream publications, and he regularly speaks at major industry events around the country.

When he’s not traveling to speaking engagements or working at the Hinge headquarters, you’ll find Mr. Frederiksen pursuing his interest in hot rods or watching movies with his wife, Candace.