| What Works Now—The Best Practice Development Techniques for 2017
Product Deactivated 11/11/2022 AB
Program Type: VideoCast (Audio,Video, PPT Presentation)
Program Level: Overview
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: One (1) Hour
Fields of Study: Marketing
Shipping Weight: 0lbs. 0oz.
This is a time of rapid change in the marketing and business development landscape for accounting and financial services firms. From the weakening of geographic boundaries to the rise of specialists, it is more important than ever to revisit what is working for firms today. Based on Hinge's latest research on high growth firms, Lee Frederiksen will identify new trends in the marketplace, and discuss which techniques are most effective now and into the new year. He will provide guidance as to how you can use this knowledge to develop your growth plan for 2017.
After completing this webinar, attendees will be able to:
- Summarize what is changing in today's marketplace
- Identify which marketing techniques work best now
- Organize these techniques into an actionable plan
Who Should Attend
Lee Frederiksen, PhD
Mr. Lee Frederiksen is an award-winning marketer, Visible Expert?, and business strategist who helped pioneer the field of research-driven marketing. As the Managing Partner of Hinge, a marketing firm for the professional services industry, he draws on his PhD in behavioral psychology and his CEO experience to help clients achieve high growth and profitability.
Mr. Frederiksen’s research on marketing and business growth has made him a recognized industry name, along with the six books he authored on the same topics. He been quoted in a number of main-stream publications, and he regularly speaks at major industry events around the country.
When he’s not traveling to speaking engagements or working at the Hinge headquarters, you’ll find Lee pursuing his interest in hot rods or watching movies with his wife, Candace.