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Building a New Business Pipeline

 Building a New Business Pipeline
Program Type: Recorded Webinar (Audio, PPT Presentation)
Program Level: Overview
Prerequisites: None
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: One (1) Hour
Fields of Study: Marketing
Item Number: 15PPM0825
Shipping Weight: 0lbs. 0oz.
Price: $80.00
Program Description

In the wake of recent economic shocks in the marketplace, firms’ top priority is developing new business. But how do you generate new business is an increasingly competitive industry?

In this webinar, Hinge Marketing Managing Partner Lee Frederiksen will explain how firms can build a reliable pipeline of new business, providing guidance for every stage of the buying process—and showing participants how to create an overall budget.

The webinar will cover:

- The sales “funnel” model for business generation
- How to move buyers through each stage of the sales funnel
- The minimum degree of business firms need to be successful
- Why business development is best understood as an ongoing process

Learning Objectives

After completing this webinar, attendees will be able to:

- Identify different stages of the buying process
- Utilize strategies for nurturing prospects through the sales cycle
- Articulate why business development is an ongoing process

Who Should Attend

Practitioners involved in business development or have the desire to develop new business for their practice or firm


Lee Frederiksen, PhD
Mr. Lee Frederiksen is an award-winning marketer, Visible ExpertSM, and business strategist who helped pioneer the field of research-driven marketing. As the Managing Partner of Hinge, a marketing firm for the professional services industry, he draws on his Ph.D. and his CEO experience to help clients achieve high growth and profitability.

Mr. Frederiksen's research on marketing and business growth has made him a recognized industry name, along with the six books he authored on the same topics. He been quoted in a number of main- stream publications, and he regularly speaks at major industry events around the country.

When he’s not traveling to speaking engagements or working at the Hinge headquarters, you’ll find Mr. Frederiksen pursuing his interest in hot rods or watching movies with his wife, Candace.