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Developing Your Overall Marketing Strategy

 Developing Your Overall Marketing Strategy
CPE Credit

Program Type: Recorded Webinar (Audio, PPT Presentation)
Program Level: Overview
Prerequisites: None
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: None
Fields of Study: N/A
Item Number: 15PPM0824F
Shipping Weight: 0lbs. 0oz.
Price: $0.00
Program Description

In order to create a comprehensive marketing strategy today, professional services firms need to understand and coordinate a variety of moving parts–from marketplace research, to lead generation, to website and collateral development.

How can you craft a marketing strategy tailored to your needs and ensure that you cover all your bases? In this webinar, Hinge Marketing Managing Partner Lee Frederiksen will walk through the process from start to finish, drawing on research identifying the marketing strategies of high-growth firms.

The webinar will cover:

- How and when to conduct research
- How to identify target audiences
- How to understand the priorities of your target audiences
- How to develop your firm’s differentiators

Learning Objectives

After completing this webinar, attendees will be able to:

- Articulate how high-growth firms market themselves differently
- Develop a well-differentiated brand
- Develop an overall marketing strategy for their firm or practice
- Conduct research on their target audiences

Who Should Attend

Practitioners involved in business development or have the desire to develop new business for their practice or firm


Lee Frederiksen, PhD
Mr. Lee Frederiksen is an award-winning marketer, Visible ExpertSM, and business strategist who helped pioneer the field of research-driven marketing. As the Managing Partner of Hinge, a marketing firm for the professional services industry, he draws on his Ph.D. and his CEO experience to help clients achieve high growth and profitability.

Mr. Frederiksen's research on marketing and business growth has made him a recognized industry name, along with the six books he authored on the same topics. He been quoted in a number of main- stream publications, and he regularly speaks at major industry events around the country.

When he’s not traveling to speaking engagements or working at the Hinge headquarters, you’ll find Mr. Frederiksen pursuing his interest in hot rods or watching movies with his wife, Candace.