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The Truth, The Whole Truth, Storytelling and Persuasion—A Guide to Expert Witnessing

Co-Sponsored by the National Association of Certified Valuators and Analysts®  (NACVA

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Serving as an expert witness can be a daunting challenge for even the most experienced professional. The nuances of the legal process, the tedium of the deposition process, and the rigors of the courtroom require that professionals who serve as expert witnesses acquire skills extending well beyond their technical or scientific disciplines. In this webinar series, we will provide an overview of the world of expert testimony and the legal parameters governing expert witnesses.

Our foundational sessions focus upon the legal issues relevant to experts, professional parameters, dynamics working with retaining counsel and interfacing with opposing counsel, perceptions of the judge and jurors, and the additional challenges presented by the litigants, human nature, and the economics of litigation.

Our sessions on communication skills focus upon incorporating the Eight Fundamentals of Breakthrough Communication into expert testimony so that the expert can clearly convey complex professional, technical and scientific opinions and concepts to juries of non-experts. With the storytelling skills that we introduce in these sessions, experts will gain an understanding of how the concepts of passion, conflict, crossroads, the story beneath the story, silence, and leveraging are used to engage the judge and jurors with compelling and persuasive testimony.

How You Will Benefit
After completing this course, attendees will be able to:

  • Describe the legal and professional parameters that govern expert witnesses
  • Distinguish between testimony that is objective and unbiased, and testimony that has evolved into advocacy
  • Explain how judges and jurors embrace expert testimony and evaluate expert opinions
  • Distinguish between approaches used for direct testimony and testimony under cross-examination
  • Describe proven communication fundamentals that render expert testimony much more persuasive
  • Outline strategic direct examination questions
  • Identify the characteristics of powerful and credible narrative testimony that are readily embraced by the judge and jurors
  • Coordinate with counsel in a manner that maximizes the impact of the expert’s testimony
  • Describe the structure of effective cross-examination for the opposing expert
  • Recognize the unnecessary risks often introduced by witnesses, the litigants and counsel

What You Will Cover
Part 1

September 5, 2018: Expert Testimony—Where Truth & Advocacy Collide
September 6, 2018: Direct Testimony: “The Whole Truth and Persuasion
September 7, 2018: Storytelling for the Expert Witness—The Eight Fundamentals of Breakthrough Communication

Part 2
November 5, 2018: Storytelling for the Expert Witness—Transforming Expert Opinions Into a Compelling Story
November 6, 2018: Dynamics of Expert Testimony
November 7, 2018: Surviving Cross-Examination
November 8, 2018: Strategies of the Most Effective Expert Witnesses 
November 9, 2018: Ten Ways that Attorneys Kill Their Own Experts and Ten Ways That Experts Can Protect Themselves

Who Should Attend
Professionals in all disciplines who serve as or plan to serve as expert witnesses.

To register, select the date you'd like to attend and click the "Register Online" button for our online event registration. Contact Member/Client Services at (800) 677-2009 for questions or registration assistance.
 Live Online Webinar Schedule  
            Register Early and SaveEarly Registration Discounts
and Deadlines
Dates   Time   10%
November 5–9 Monday–Friday,
11:00 a.m.–Noon MT
Register Online October 31

Pricing (Before Early Registration Discount) Non-Member Member
Individual Webinars (1 Hr CPE)
Bundle discounts available
$180 $162

Webinar CPE Hours
Delivery Method Group Internet-Based
Program Level Basic
Advanced Preparation None
Prerequisites None
Fields of Study Business Law 4
  Communication 4
Total CPE Hours   8

For more information regarding CPE, Program Levels and Fields of Study please click here.