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CEO's Message—First Quarter 2019

NACVA Association News

Certified Valuation Analyst®
Determine, Defend, and Maximize Company Value

Parnell Black, MBA, CPA, CVA
NACVA's Chief Executive Officer 

The new subtitle for our CVA, or tagline (or maxim), is intended to sum up for the business community what a CVA is qualified to do.  That is:
Determine—Which is performing a business valuation.
Defend—Which is what CVA’s have to do when their value determination is for litigation or tax purposes, as they often are.
Maximize Company Value—Which is what our CVAs should be doing for their business clients, a service which has lasting significance, and a service for which our CVAs should aspire to.

Maximizing company value goes to the heart of what business valuation, in my mind, is really about.  That is, using your knowledge of the drivers of company value to help guide businesses to their greatest value potential.  (I have been saying this since 1992.)  Shouldn’t this be what business consulting is all about?  It is where the true fun begins, and it is where your greatest earning potential lies.
NACVA is dead-set on helping members seize the opportunity in business consulting helping companies maximize their value.  We started by introducing the slickest software I have seen in my career, known as CoreValue.  Along with this, we rolled out with a two-day course (available in a week-long webinar series) that will teach you how to use the software and get you started marketing/promoting value-building consulting services.  What makes the software so great is, with a few company-relevant inputs, it lays out a roadmap for building value, prioritizing the steps where your counsel will have the most immediate impact on value.  Essentially, this roadmap is a two/three-year consulting plan and your ticket to a thriving practice.  The software, using a market-based valuation tool, provides a Calculated Value showing where your client company’s value is positioned relative to others in the industry.  It is also a benchmark from which you can measure the progress of your services over the years to show your client the impact your services have had on growing company value.
We recognize there are many facets to a business’ needs that require a wide range of expertise.  Many of our CoreValue consultants have built a cadre of advisors they refer to for different aspects of the consulting engagement.  Those from mid- to large-firms refer in-house.  The smaller firms and sole-practitioners build a circle of alliances with whom they refer.  But no matter how you slice it, the building blocks to maximizing company value center around the numbers, and that is NACVA’s members’ expertise.  To truly support our members, we see it as our mission to develop in-depth training in areas of business consulting, and intend to begin development this year.  These new courses will address the action steps and plans you can take with your clients that will lead to a more profitable and more valuable business.  If you can imagine, there are enough complexities within the realm of a business’ operations , with all its nuances, to create an entire college curriculum.  What we intend in new training development in 2019 is just the first step in an entire program in business consulting services.  Our initial focus will be on the core areas where most all businesses faulter, and we will address the paths you can take to surround yourself with a cadre of professionals to support you in building/expanding a thriving consulting practice focused on maximizing company value.
For information about the CoreValue software and our training schedule, contact our Member/Client Services Department at (800) 677-2009 or go to  We do have free one-hour introductory webinars that are one way to learn more about the software and the success many members are seeing.  Here is a calendar of upcoming offerings:  
May 2, 2019 2:00–3:00 p.m. ET
July 18, 2019 2:00–3:00 p.m. ET
October 3, 2019 2:00–3:00 p.m. ET

Finally, before parting, I have two things: One, if you are interested in being a part of our Consultants’ Training Development/Instructor Team and believe you have the necessary experience, please send an e-mail detailing such to  Two, we want all of our CVA members to begin using this new tagline whenever you display your CVA—
Determine, Defend, and Maximize Company Value.
Though NACVA Headquarters owns the trademark, you have our permission to use it freely.
Thank you,
Parnell Black, MBA, CPA, CVA
Chief Executive Officer, NACVA