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  • Storytelling Boot Camp for
    Expert Witnesses and Attorneys

Storytelling Boot Camp for
Expert Witnesses and Attorneys

A program produced by:

Co-Sponsored by the Consultants' Training Institute® and the National Association of Certified Valuators and Analysts®

Arrow Program Description Arrow Who Should Attend Register Now
Arrow How You Will Benefit Arrow Schedule
Arrow What You Will Cover Arrow Pricing

The Truth, The Whole Truth—Storytelling and Persuasion

Tell a compelling story.This course has been created and is presented by Jesse Wilson, jury trial consultant and communications specialist, and Michael Kaplan, forensic expert and educator.
 
As every trial lawyer knows, the best story wins. Stories are the ultimate tools of persuasion. They are the emotional glue that connects you, the expert witness, to the jury. You may be the most skilled, the most educated and the most respected expert in your discipline, but in the courtroom, this is not enough. To be persuasive you need to frame your direct testimony into a compelling narrative, so that jurors don’t just listen...they care…and they embrace your opinions.

Expert witnesses, however, may not recognize that they have a story to tell. They are typically very factual, speak tech talk, and deliver testimony without much flavor. The result is that the jurors will be confused, and the experts will cancel each other out.  

How You Will Benefit

After completing this course, attendees will be able to:

  • Describe the differences between accurate, factual, and professional testimony, and testimony that is delivered as a compelling story
  • Define the expert’s story and distinguish it from counsel’s story
  • Summarize the key components of the experts work that can be woven into the expert’s story
  • Identify the emotional touch points to be integrated into the expert’s story
  • Create a story that is accurate, on point, and professional, while at the same time captivating, compelling, and persuasive
  • Prepare counsel to present your direct examination in a way that facilitates your testimony as a story rather than merely a series of facts and opinions
  • Distinguish yourself from the opposing expert

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What You Will Cover
Be an effective and persuasive expert. Tell a compelling story.

Integrating Storytelling Into Expert Testimony
This course will take a deep dive into the world of expert testimony, and how storytelling makes a difference. We will work with each attendee in the defining of the expert’s story, the integration of the expert’s work, experience, and opinions into the story, and strategic approach to telling the story in a manner that is professional and objective, but also compelling and supportive of theme of the case.

The Courtroom
The course will put things into action. We move into a courtroom setting where each attendee will take the witness stand and give expert testimony. We will guide each attendee through the delivery of their direct testimony including presentation of their qualifications, assumptions, methodology, evidence, analysis, and opinions in a manner that is both persuasive and compelling. Cross-examination of each expert will follow. After the testimony has concluded, our seasoned faculty members will provide a positive and constructive critique of each expert.

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Instructors
Michael Kaplan Michael Kaplan
Michael G. Kaplan Jesse Wilson

Who Should Attend

Financial forensics experts, business valuation experts, CPAs, professionals who serve as expert witnesses, and attorneys.

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To register, select the date you would like to attend and click the "Register Online" button for our online event registration.  Contact Member/Client Services at (800) 677-2009 for questions or registration assistance.

One-Day Virtual Course Schedule Early Registration Discounts
and Deadlines
Dates     10%
March 24, 2023 10:00 a.m.–6:45 p.m. ET Register Online 2/28/2023
June 23, 2023 10:00 a.m.–6:45 p.m. ET Register Online 5/31/2023
September 29, 2023 10:00 a.m.–6:45 p.m. ET Register Online 8/31/2023

Pricing (Before Early Registration Discount)

Non-Member

Member

One-Day Course (8 Hrs CPE) $599 $599

This program has been approved for 7 hours total of CLE credit. Please contact Member/Client Services at (800) 677-2009 if you required CLE for this course.


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CPE Hours: One-Day Course

Delivery Method

Group Internet-Based

Program Level

Basic

Advanced Preparation

None

Prerequisites

None

Fields of Study

Business Law

4

Communications and Marketing

4

Total CPE Hours

8


For additional NASBA sponsorship information, including refund, complaint, and/or program cancelation policies, click here.
  
 
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  • Full Course Schedule
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    • Expert Witness Boot Camp
    • Storytelling Boot Camp for
      Expert Witnesses and Attorneys
    • Essentials of Financial Litigation
    • Financial Litigation Clinics
    • Introduction to Financial Litigation
    • The Wisdom of the Pastrami Sandwich Story
    • Thrive, Survive, or Nosedive!
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    • Forensic Accounting Academy©
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NCCA | ANAB Accreditation

NACVA’s Certified Valuation Analyst® (CVA®) and Master Analyst in Financial Forensics® (MAFF®) designations are the only valuation and financial forensic credentials accredited by the National Commission for Certifying Agencies® (NCCA®), the accreditation body of the Institute for Credentialing Excellence™ (ICE™). The CVA designation is also accredited by the ANSI National Accreditation Board® (ANAB®).

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