Online Directory | NACVA Site Search:

Connect, Retain, and Grow—Keys to Building Your Brand


Co-Sponsored by the National Association of Certified Valuators and Analysts®  (NACVA
®)


July 15, 2019 | 1:00–2:00 p.m. ET
Looking Different, Becoming Intentional with Your Marketing Strategy

The firm of tomorrow can attract key clients to them by embracing the notion that everything they learned about marketing was wrong.  Learn how to shape an intentional marketing strategy to identify target clients and attract them to you.
 

How You Will Benefit
After completing this webinar, attendees will be able to:

  • Demonstrate the importance of creating a marketing strategy to target key clients

Who Should Attend
C-suite, marketing directors

Presenter
Garrett Wagner
Webinar CPE Hours
Delivery Method Group Internet-Based
Program Level Overview
Advanced Preparation None
Prerequisites None
Fields of Study Personal Development 1
Total CPE Hours   1

For more information regarding CPE, Program Levels, and Fields of Study, please click here.     

July 16, 2019 | 1:00–2:00 p.m. ET
Building a Better Marketing Budget—How Much to Spend and What to Spend it On
By leveraging original research on how accounting firms budget for marketing, presenter Lee Frederiksen PhD will uncover insights, help webinar attendees benchmark their marketing budgets against high-growth and average-growth firms, and provide guidance on building an effective marketing budget.


How You Will Benefit
After completing this webinar, attendees will be able to:

  • Cite how high-growth and average-growth accounting firms budget marketing expenses
  • Define which marketing techniques are more effective for accounting firms
  • Explain your firm’s marketing budget against high-growth and average-growth firms

Who Should Attend
C-suite, marketing directors

Presenter
Lee Frederiksen PhD

Webinar CPE Hours
Delivery Method Group Internet-Based
Program Level Overview
Advanced Preparation None
Prerequisites None
Fields of Study Communications and Marketing 1
Total CPE Hours   1

For more information regarding CPE, Program Levels, and Fields of Study, please click here.     

July 17, 2019 | 1:00–2:00 p.m. ET
Scale Your Business Model

For the most part, our traditional client service model is 1:1, 1-and-done. That means last year’s clients must be replaced this year to maintain the “old” revenue status quo. And to grow, we must add more new clients than the number that dropped off. Then that many more clients need to be replaced the following year to maintain the “new” revenue status quo. But it is more than just finding new clients. Because even if we are good at attracting leads and converting them into new clients, we ultimately must deliver the work … each year … every year … into perpetuity. And since there are only so many hours in a day, we can only serve so many clients in a year. This model does not scale. We are pushing the boulder up a hill; we are the mythical Sisyphus. There is an alternative: a 1-to-many business model that can augment our 1:1 client service model and give us more time, money, and freedom in our practices.


How You Will Benefit
After completing this webinar, attendees will be able to:

  • Specify the plight of a traditional 1:1 client service business model and how it creates incredible "practice specific risk"
  • Demonstrate how to leverage your intellectual product and create a "signature system" that can be sold to a much larger audience
  • Identify how to move from a service provider to a true expert in your BVFLS niche

Who Should Attend
BVFLS practitioners

Presenter
Rod Burkert

Webinar CPE Hours
Delivery Method Group Internet-Based
Program Level Intermediate
Advanced Preparation None
Prerequisites None
Fields of Study Communications and Marketing 1
Total CPE Hours   1

For more information regarding CPE, Program Levels, and Fields of Study, please click here.     

July 18, 2019 | 1:00–3:00 p.m. ET
How to Become a Subject Matter Expert—The Power of Branding Yourself through Writing
In this two-hour presentation, you will learn why, how, when, where, and what makes you a subject matter expert. At the end of the session, you will have tips on developing and sharing your expertise with a larger audience by writing.


How You Will Benefit
After completing this webinar, attendees will be able to:

  • Identify topics that will set them apart as an SME
  • List the outlets that will help them establish their brand
  • Identify the tools that will help them write clear, cogent copy
  • Propose strategies to help them write

Who Should Attend
CPAs, attorneys, practitioners

Presenter
Nancy McCarthy

Webinar CPE Hours
Delivery Method Group Internet-Based
Program Level Overview
Advanced Preparation None
Prerequisites None
Fields of Study Communications and Marketing 1
  Management Services 1
Total CPE Hours   2

For more information regarding CPE, Program Levels, and Fields of Study, please click here.      

July 19, 2019 | 1:00–3:00 p.m. ET
Fill Your Marketing Pipeline with Clients Using Online Marketing

In this two-hour session, you will be on the edge of your chairs and filled with a new energy to go find new clients without leaving the office!


How You Will Benefit
After completing this webinar, attendees will be able to:

  • Create an online self-liquidating offer to build your list of prospects for free
  • Use social media to get new clients
  • Determine your personal brand
  • Experiment in becoming a published author and build your authority in your niche
  • Plan your marketing using chatbots and e-mail

Who Should Attend
CPAs, consultants, solopreneurs, practitioners, CEOs

Presenter
Colin Brown

Webinar CPE Hours
Delivery Method Group Internet-Based
Program Level Intermediate
Advanced Preparation None
Prerequisites None
Fields of Study Communications and Marketing 2
Total CPE Hours   2

For more information regarding CPE, Program Levels, and Fields of Study, please click here.      

To register, select the date you would like to attend and click the "Register Online" button for our online event registration. Contact Member/Client Services at (800) 677-2009 for questions or registration assistance.
   
 Live Online Webinar Schedule  
            Register Early and SaveEarly Registration Discounts
and Deadlines
Dates   Time   10%
July 15–19, 2019 Webinars start at
1:00 p.m. ET
Register Online
6/30/2019

Pricing (Before Early Registration Discount) Non-Member Member
Webinars (1 or 2 Hrs CPE) $180 $162

Bundle and Save $180—Register for the entire week for only $720 Non-Member; $648 Member, a 20% discount!