Member Directory | NACVA Site Search:

Implementing Your Marketing Strategy




 Implementing Your Marketing Strategy
CPE Credit

Program Type: Recorded Webinar (Audio, PPT Presentation)
Program Level: Overview
Prerequisites: None
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: One (1) Hour
Fields of Study: Marketing
Item Number: 16PPM0729
Shipping Weight: 0lbs. 0oz.
Price: $80.00
Program Description

Small firms benefit from having an effective marketing strategy, yet many find the concept daunting. It needn’t be. Candis Roussel will explain how distinct marketing techniques can be combined to form a simple and effective marketing strategy. Once in place, specific techniques can be used to monitor implementation and troubleshoot challenges.

Learning Objectives

After completing this webinar, attendees will be able to:

- Identify the elements that need to be in a marketing plan
- Summarize how to monitor marketing activities and results
- Evaluate results in order to troubleshoot and improve implementation

Who Should Attend

Any member of a small financial services or accounting firm who is interested in marketing and growing the firm

Presenter(s)

Candis Roussel
As an account director, Ms. Roussel helps clients grow faster and become smarter marketers. She leads a team of researchers, marketing strategists, brand designers, writers, and integrated marketing experts—in an uncompromising quest to deliver exceptional results.

Ms. Roussel has held senior marketing roles in agency, corporate, and nonprofit settings. She has deep experience with professional services clients in the financial services, banking, legal, accounting, and management consulting industries. She is a proud graduate of Louisiana State University and a devoted Tigers fan.