Implementing Your Referral Marketing Plan




 Implementing Your Referral Marketing Plan
CPE Credit

Program Type: Recorded Webinar (Audio, PPT Presentation)
Program Level: Overview
Prerequisites: None
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: One (1) Hour
Fields of Study: Marketing
Item Number: 16PPM0506
Shipping Weight: 0lbs. 0oz.
Price: $80.00
Program Description

A marketing plan is only effective if it is put into action. Lee Frederiksen, PhD, will address how firms can move their referral marketing plan forward. He will also provide tips for tracking the performance of your marketing activities and how to troubleshoot your plan if you are not getting the desired results.

Learning Objectives

After completing this webinar, attendees will be able to:

- Plan an implementation timeline
- Test the effectiveness of marketing tactics
- Cite data to troubleshoot their results

Who Should Attend

All professionals who rely on referrals to help them grow their own book of business or their organization's overall business will benefit from this webinar

Presenter(s)

Lee Frederiksen, PhD
Mr. Lee Frederiksen is a rare combination of businessman and research scientist. An award-winning marketer, Visible Expert, and business strategist, he draws on his PhD in behavioral psychology and his own deep experience as CEO and entrepreneur to help firms achieve high growth and high profitability.

The author of six acclaimed books on marketing and business and the managing partner of Hinge, a marketing firm for the professional services industry, Mr. Frederiksen can be found serving up wisdom in his humorous, straightforward style at speaking engagements around the country.