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Marketing Techniques to Gain Referrals




 Marketing Techniques to Gain Referrals
CPE Credit

Program Type: Recorded Webinar (Audio, PPT Presentation)
Program Level: Overview
Prerequisites: None
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: One (1) Hour
Fields of Study: Marketing
Item Number: 16PPM0504
Shipping Weight: 0lbs. 0oz.
Price: $80.00
Program Description

Nothing is more critical to a financial or accounting service firm’s success than referrals. But few firms know what factors actually contribute most to referrals. Lee Frederiksen, PhD, will share the results from a Hinge Research Institute/NACVA survey about what behavior drives more referrals and what techniques have little effect.

Learning Objectives

After completing this webinar, attendees will be able to:

- Demonstrate how to most effectively generate new business through referrals
- Analyze the strength of their current referral strategy based on recent research
- Cite the five must-haves for a successful referral marketing strategy

Who Should Attend

All professionals who rely on referrals to help them grow their own book of business or their organization's overall business will benefit from this webinar

Presenter(s)

Lee Frederiksen, PhD
Mr. Lee Frederiksen is a rare combination of businessman and research scientist. An award-winning marketer, Visible Expert, and business strategist, he draws on his PhD in behavioral psychology and his own deep experience as CEO and entrepreneur to help firms achieve high growth and high profitability.

The author of six acclaimed books on marketing and business and the managing partner of Hinge, a marketing firm for the professional services industry, Mr. Frederiksen can be found serving up wisdom in his humorous, straightforward style at speaking engagements around the country.