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Finding your Competitive Advantage

 Finding your Competitive Advantage
CPE Credit

Program Type: Recorded Webinar (Audio, PPT Presentation)
Program Level: Overview
Prerequisites: None
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: One (1) Hour
Fields of Study: Marketing
Item Number: 16PPM0503
Shipping Weight: 0lbs. 0oz.
Price: $80.00
Program Description

In today’s crowded marketplace, it’s not enough to do good work or provide good service. You need to identify meaningful differentiators that set you apart from your competition and make your firm an easy choice for prospects.

Learning Objectives

After completing this webinar, attendees will be able to:

- Cite how to identify a true competitive advantage
- Recognize the important role that research plays in understanding and defining a firm’s competitive advantage
- Distinguish between strong and weak differentiators

Who Should Attend

All professionals who rely on referrals to help them grow their own book of business or their organization's overall business will benefit from this webinar


Lee Frederiksen, PhD
Mr. Lee Frederiksen is a rare combination of businessman and research scientist. An award-winning marketer, Visible Expert, and business strategist, he draws on his PhD in behavioral psychology and his own deep experience as CEO and entrepreneur to help firms achieve high growth and high profitability.

The author of six acclaimed books on marketing and business and the managing partner of Hinge, a marketing firm for the professional services industry, Mr. Frederiksen can be found serving up wisdom in his humorous, straightforward style at speaking engagements around the country.