| Valuation and Damages Calculations in Cases Involving Internet Infringement and Defamation
Program Type: Recorded Webinar (Audio, PPT)
Program Level: Basic
Prerequisites: Previous training or experience with the fundamentals of the subject matter.
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: One (1) Hour
Fields of Study: Management Advisory Services
Shipping Weight: 0lbs. 0oz.
Applying intellectual property (IP) valuation and damages calculation methodologies in the world of Internet and social media marketing is a new challenge for valuation and damages experts. Whether dealing with defamatory statements appearing on first page search results, or copyright and trademark infringement, understanding how to adapt the tools and methodologies used to value IP assets and calculate damages is critical when providing expert testimony in today’s Internet and social media disputes.
After completing this webinar, attendees will be able to:
- Use the data collected from Internet analytics
- Calculate the value of Internet and social media marketing activities
- Explain the data and information required to support domain name valuation and Internet damages calculations
- Differentiate between the tactics for preparing and reviewing damages calculations from a plaintiff’s and a defendant’s point of view
- Integrate the all-important narrative aspect of a damages expert’s report and testimony, and the requirement that the judge, arbitrator or jury understand the context of search, social media and web-based marketing
Who Should Attend
Owners and managers of companies using Internet and social media marketing. Brand owners and licensees. Attorneys litigating cases of IP mis-use involving the Internet, social media, brands, trademarks, copyrights, and celebrities. CPAs and other valuation professionals who encounter issues related to the value of brands, trademarks, copyrights, endorsements, and marketing initiatives. Attorneys with clients involved in Internet and social media marketing.
Brian Buss, CFA
Mr. Brian Buss is a Chartered Financial Analyst (CFA) with over 20 years of experience valuing intellectual properties and a diverse range of businesses. His experience includes IP valuations, business valuations, and the analysis of marketing initiatives worldwide. Mr. Buss has provided expert testimony regarding the value of IP assets, the value of Internet marketing initiatives, and damages to brand owners following defamation. In addition, Mr. Buss has provided analysis and valuations for transactions, tax, investment decisions, financial reporting, and licensing.
Doug Bania, CLP
Mr. Doug Bania is a Certified Licensing Professional (CLP) with over 12 years’ experience in the management and valuation of intellectual properties and intangible assets, including domain names and website traffic. Mr. Bania provides real world expertise by advising clients how to maximize the value of their brand through SEO and social media and is experienced with Internet and defamation related economic damages calculations.