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Successful Marketing for the Small Firm and Sole Practitioners


Practice Management

 Successful Marketing for the Small Firm and Sole Practitioners
CPE Credit

Program Type: Recorded Webinar (Audio, PPT)
Program Level: Overview
Prerequisites: None
Advanced Preparation: None
Delivery Method: Group Internet-Based
CPE Credits: One (1) Hour
Fields of Study: Administrative Practice (Consulting)
Item Number: 14PPM0421
Shipping Weight: 0lbs. 0oz.
Price: $80.00
Program Description

Accountants and appraisers are known for being good at what they do, but are notoriously poor marketers. For the small firm and sole practitioner, marketing is just one part of the many hats they must wear to properly operate their business. This webinar helps the user focus on doing the "right" things to maintain and grow without having to spend a lot of time doing so.

Learning Objectives

After completing this webinar, attendees will be able to:

- Develop useful relationships
- Cultivate a relationship
- List the limits of the relationship
- Utilize blogs and video for effective SEO

Who Should Attend

Sole practitioners or partners, marketing directors, and other professionals in small- to medium-sized firms.

Presenter(s)

John Misuraca, CPA
Mr. John Misuraca is the managing partner of Avalon Advisors, Inc. in Laguna Hills, California. From 2010 to 2012, he served as Chair of California Society of CPAs (CalCPA) State Business Valuation group. He is currently the president of the CalCPA Orange County/Long Beach Chapter and a member of the State Technology Committee. John holds certificates in forensic accounting and expert witnessing from California State University, Fullerton.