Always a Pacesetter
QUICKREAD—NOW A WEEKLY PUBLICATION
Over the last few months you may have noticed that you are receiving
NACVA’s Ambassadors’ Club publication—the QuickRead—weekly.
This change was made for a few reasons:
To stay in touch with members more frequently
than once a month
To provide members more industry news and on a
more timely basis
To become one of our members most valued free
resources for staying current in the business valuation, financial
forensics and related consulting disciplines
Also of importance, the weekly QuickRead
is now our primary source of communicating upcoming training program
registration discount deadlines. I will be the first to admit that
NACVA sends out far too many promotional e-mails. If I don’t have time
to read them all, how could I expect you to? But we have a dilemma.
With about 250 webinars and 80 course offerings a year, we are
challenged to communicate all of these great learning opportunities to
members without overwhelming you. And just as importantly, keep you
alert to savings opportunities with registration discount deadlines.
We have a new plan that will reduce our volume of e-mail
communications more than 50%, and at the same time give you more
useful information with less intrusion. At the heart of this plan is
QuickRead, which will become a primary source for you to
tune-in to upcoming programs and registration discount deadlines.
Early Registration Discounts:
Starting in 2012, NACVA’s /CTI’s traditional 10%
and 5% for 60 and 30-day early registration discounts program will be
modified to tie the discounts to the end of a month. So the last day
of the month will mark the expiration of a 10% or 5% registration
discount for various upcoming programs. This year we have also
introduced 15% early registration discounts, which are only available
on certain programs and locations. Your way to stay on top of these
discounts before they expire will be through the weekly QuickRead.
In the past, with 80 training programs a year, each having its own 60
and 30-day discount deadlines for each , there were literally 160
different registration discount deadlines for you (and for us) to keep
track of. It was daunting. Going forward, there will only be 12
deadlines a year, and that is at the end of each month.
Your way of finding out which program registration discounts expire at
the end of each month, and the amount of percentage discount, is
through the QuickRead. It’s the primary communication you will
be receiving from NACVA and the CTI alerting you to programs in the
pipeline and discounts being offered for early registration.
Each week, to keep you alert, we will feature a
Special Offer on an upcoming program with early registration discounts
ranging from 20% to 50%. These offerings will be good for one week (7
days) only, not apply retroactively, and be offered on select (not
all) programs throughout the year, usually three to five months before
the date of the program, well before the 10% and 5% early registration
discount deadlines expire.
The profiled program each week will not be announced until Thursday of
each week right when we release that week’s issue of QuickRead.
Thus, in order for you to take advantage of these huge savings, you
need to read the QuickRead each week.
Effective January 1, 2012, NACVA/CTI will implement a new awards
program similar to the American Express Membership Rewards® or Delta
SkyMiles® programs entitled Pacesetter Awards™. For each dollar
($1.00) you spend with either NACVA (dues included), or the CTI you
will receive four (4) points, so for example, $250 spent will earn you
1,000 points. Earned, accumulated, and unexpired points may be
applied/used towards purchases from NACVA, CTI, KeyValueData, and IBA.
Points, if not used, expire after two years. These can be used towards
most purchases except for dues, subscriptions, and recertification
Although Pacesetter Points™ (Awards and Points used interchangeably)
have no redeemable cash value, they carry an effective cash value when
applied towards a purchase where 100 points equals $1.00 (one dollar).
Thus, 2,000 points when applied/used would equate to $20 off your
purchase. An example of how this might translate into more value for
you: Assume in 2012 you pay your NACVA dues, attend our Dallas
conference in June, purchase a couple of databases, take a two-day
course at a CTI, and attend five webinars; by the end of the year you
may have spent $4,000 with NACVA/CTI. Under our Pacesetter Awards
program, you would earn 16,000 points that would have a cash
equivalent value when applied towards, let’s say, our 2013 conference,
equal to $160 off your conference registration fee.
The program is pretty straight forward. It is designed to reward
members based on their level of activity supporting us by attending
various events or purchasing products and services designed to help
you in your endeavors and career aspirations.
The program will also be used to reward members for their
non-financial support in special or immediate ways that might help the
Association, much in the same way you’ve seen us use Credit Vouchers
in the past. Most commonly, we have used Credit Vouchers to obtain
timely responses to surveys. In the future look for these
opportunities, particularly in the QuickRead, because they will offer
a way for you to earn a lot of Pacesetter Points, without a financial
Restrictions on the use of points other than those cited above is: (1)
they can only be used in increments of 1,000; (2) there will be items,
where the amount of points that can be applied will be limited; (3)
they are non-transferrable; (4) they will accrue to the benefit of the
person receiving services or products from NACVA/CTI. For instance, if
your firm pays for you to attend our annual conference in Dallas this
June, you, not the firm nor your manager/partner, will be the
recipient of the points earned for your registration fee. NACVA
reserves the right, however, to make changes to the Pacesetter Awards
program if deemed necessary, at any time.
In the future, we plan to note “Accumulated and Unexpired Pacesetter
Awards” on your dues invoices, and eventually on a variety of other
administrative communications, but in the meantime, feel free to call
NACVA/CTI Member Services to find out the status of your Pacesetter
account; or alternatively, go to
http://www.nacva.com/z/members/login/, enter your NACVA Member
Number and Password, to obtain your Pacesetter account status.
As an added bonus, call Member Services before May 31, 2012 and tell
them you read Parnell’s CEO’s Message, and you will receive 2,000
Pacesetter Points just for the call. Thank you.
Parnell Black, MBA, CPA, CVA
Chief Executive Officer
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